Bosch, a global leader in high efficiency laundry, and Woolite, the trusted name in fine fabric care, announced a partnership to provide consumers with the ultimate cleaning solution for delicate clothes. The partnership pairs Bosch’s award-winning front-loading Nexxt™ Laundry System with the Woolite®
High Efficiency detergent line – a winning combination for consumers.
“This is an ideal partnership – both Bosch and Woolite provide superior, energy-efficient cleaning with gentle care,” said Franz J. Bosshard, president and CEO. “Our combined strengths will continue to allow our consumers to save time, energy and money while protecting their fine washables.”
The partnership includes co-op advertisements for the Bosch Nexxt line along with Woolite’s HE laundry detergent, running until April 2006 and featuring the slogan “Bosch and Woolite. Protecting your valuables better than ever.” In addition to these advertisements, Bosch will share its expertise in caring for clothes with consumers by contributing to Woolite’s monthly e-newsletter, Home Solutions News, as well as other consumer education initiatives.