Based On Established OE Technology
“Bosch ICON™ wiper blades represent the most advanced wiper blade technology. ICON’s design is based on Bosch’s OE Aerotwin bracketless wiper blade – the recipient of three industry awards, including the Automotive News
2002 PACE award. With over 33 million OE bracketless blades placed into service in Europe and North America, Bosch ICON™ brings the same proven wiping performance to the aftermarket,” said Martin Kashnowski, Director of Product Management, Consumer Products, for Bosch.
The Bosch ICON™ program is specifically designed for the U.S. and Canadian aftermarket. “And,” added Kashnowski, “Bosch ICON™ provides the opportunity for retailers, wholesalers and installers to improve value to consumers, while optimizing market sales and profitability through improved placement in the ultra performance and ultra premium wiper blade categories.”
“Bracketless wiper technology is definitely the way of the future, with 35% of new European vehicles currently OE equipped and an estimated 40% U.S. domestic OE penetration by 2010,” said Kashnowski.
“By eliminating the conventional external steel frame, we have vastly improved the blade’s ability to evenly hug the curvature of today’s aerodynamically shaped windshields. Enclosing the tension springs also reduces the chance of snow and ice build-up, to ensure superior winter performance. It’s another example of how Bosch products and technology deliver true value to the driving consumer and at the same time provide excellent growth opportunities for our partners in the aftermarket,” noted Kashnowski.