Bosch Platinum Ir Fusion features four yttrium-enhanced ground electrodes, providing exceptional performance life. On-road testing conducted by Bosch indicates ground electrode durability improvement of up to 87% versus ground electrode designs of nickel chromium alone. Bosch is the only spark plug manufacturer using yttrium as a technological design component.

“Our durability tests confirm that the reduced gap wear of the Bosch Platinum Ir Fusion lowers the voltage requirement on the ignition system, yielding better, more consistent performance and longer service life,” said Martin Kashnowski, Director of Product Management, Consumer Products for Bosch. 

The new Bosch Platinum Ir Fusion is available for virtually all makes and all models, domestic and import. “Based on Bosch’s exclusive advanced technology, the Bosch Platinum Ir Fusion offers the aftermarket industry a “best in-class” plug providing better than OE performance, and optimal vehicle coverage with minimal inventory investment,” said Kashnowski.

“The premium spark plug segment has been growing steadily and in this scenario, Bosch’s strategy has been to use advanced technology and innovation to offer a premium quality product that provides enhanced value to the motorist..."