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Bosch in the USA
Director of Engineering, Automotive Steering

“I work on technology that helps save lives.”

Shravanti Cheeti

Shravanti Cheeti

As Director of Engineering for Automotive Steering in Plymouth, Michigan, Shravanti is responsible for hardware and software development within the steering division.

Why did you decide to join Bosch?

The Bosch group operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods and Energy and Building Technology.

When I interviewed with Bosch, I found out the full potential of what Bosch has to offer: Different industry sectors, various products and involvement in betterment of society and philanthropic initiatives. I realized that being with Bosch will help me grow professionally and personally while giving back to the community.

Tell us a little about how you got to where you are today in your career?

I have always worked in the Automotive Industry in various areas of product development with a main focus on software. I started my career as an Associate Software Engineer writing diagnostic tests that would be used at end of line test stations in OEM assembly plants. This gave me exposure to the OE directly and an opportunity to work in the OE Assembly plant while trouble-shooting my software. A few years down the road, I took the initiative to stabilize software development and release processes within the organization. I was then recognized for my efforts and offered the role of a Team Leader and eventually became the manager of the Software Development and Test team.

I worked for a few small companies before I joined Bosch. This experience taught me to be versatile and enhanced my operational and project management skills beyond software. I joined Bosch in 2012 as a Software Group Manager for RearView Camera and Park Assist Systems. Toward the end of 2015, I was promoted to Director of Engineering for Parking Systems in North America. In September 2019, I moved to the Steering Division as the Director of Engineering, responsible for Hardware, Software, Safety and Security.

What fascinates you about engineering? What makes your work at Bosch special?

The amount of work that goes into enhancing user experience along with delivering a safe and secure system is phenomenal. Hardware and software are the heart of all our Electronic Control Units and my passion for quality. Engineering enables me to strive for delivering the best possible product to our customer.

Working on technology that saves lives and reduces accidents is a nice way of deriving personal satisfaction while working on cool technology.

What training and development opportunities have you been given so far? How did they help you reach your full potential?

Learning is constant and paramount to Bosch’s success and OUR success.

I was able to attend several leadership training sessions along with some professional development courses that allowed me to enhance my toolbox with various tools to help me handle most business and associate situations that may come my way.

What advice would you give to someone thinking about starting a career in your functional area?

Lead from where you are. Don't limit yourself to a particular topic(s). Contribute in every way you can wherever you see a need and results (and recognition) will follow.

Shravanti Cheeti

Shravanti Cheeti

Director of Engineering, Automotive Steering

Shravanti began her career with Bosch in 2012 as an Engineering Manager for our Chassis Controls division in Plymouth, Michigan. She now serves as the Director of Engineering, responsible for hardware, software, security and functional safety for Steering Systems in North America. Shravanti was born and raised in Hyderabad, India and received her Bachelors degree in Electronics and Communication Engineering. She went on to receive her Master’s degree in Computer Engineering from Villanova University. Outside of work, Shravanti is passionate about coaching and mentoring young women, giving back to the community, traveling, hiking, working out and spending time with family and friends.

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