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Bosch in the USA

Privacy Notice

Bosch Privacy Notice – Highlights/Notice at Collection

Robert Bosch LLC has set out below some important highlights of the Privacy Notice for our website. You can obtain more information about how we collect, use, disclose and safeguard your personal information by reviewing our full Privacy Notice below. This website is intended for customers in the United States only.

Robert Bosch LLC acts as a controller of your personal information. We determine how and why personal information can be used, and Robert Bosch LLC provides the specific Service.

Any comments, complaints, or questions regarding the processing of your personal information may be emailed to privacy.policy@us.bosch.com or mailed to the Privacy Notice Administrator 38000 Hills Tech Drive, Farmington Hills, Michigan 48331.

 

What personal information do we collect?

For more information see Collection of Personal Information and Sources of Personal Information sections below.

We collect various types of information about our users in connection with the services or products, including:

  • Information we collect directly from you (i.e., when given by you);
  • Information we collect indirectly from you (i.e., collected when you use the website and
  • Information we obtain from third-party sources.

We also may collect information in ways that we describe to you at the point of collection or otherwise with your consent. The personal information we collect includes identifiers, personal information, and internet or similar network activity. We do not collect sensitive personal information; therefore, we do not offer a specific right to limit. The section titled “Collection of Personal Information” contains more information on these categories.

 

Why do we collect personal information and how is it used?

For more information see Collection of Personal Information below.

Business Purposes: Commercial Purposes:
Business Purposes:
  • Fulfilling or meeting the reason you provided the information.
  • Technical administration of Bosch and Bosch affiliate websites, mobile applications and/or services.
  • Maintaining the safety, security, and integrity of our websites, products and services, databases and other technology assets, and business.
  • Internal reporting.
  • Administering, maintaining, personalizing and improving Bosch and Bosch affiliates’ mobile applications, products and services, including, without limitation, to authenticate users, process payments, provide requested services, provide optional additional services and to develop new features, products and/or services.
  • Providing customer service.
  • Compliance with legal and/or regulatory requirements.
  • Evaluating or conducting a merger, sale of assets, consolidation or restructuring, financing or acquisition of all or a portion of any Bosch business, asset or opportunity by, with or into another business, entity or company.
Commercial Purposes:
  • Responding to submitted inquiries and customer service requests and other questions and/or comments.
  • For the U.S., this data may be used for marketing and analytic purposes.

Bosch will not collect or use personal information for materially different, unrelated or incompatible purposes without providing you notice (or obtaining your consent, where required by applicable laws in the relevant jurisdiction). Additionally, Bosch only retains personal information for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

 

Is personal information disclosed, sold, or shared?

For more information see Disclosure, Sale, and Sharing of Personal Information – Past 12 months, Personal Information Sales: Opt-Out and Opt-In Rights, and Use of Cookies below.

Bosch may disclose your information with:

  • Bosch affiliated entities,
  • service providers, vendors, consultants, suppliers, licensors, marketing, partners and other partners and entities performing work on Bosch’s behalf,
  • relevant authorities in accordance with, and as Bosch deems required, necessary and/or appropriate by, or in connection with, applicable law, regulation, court order or legal process;

Sale or Sharing of Personal Information. In the preceding twelve (12) months, Bosch has not sold your personal information for monetary considerations. Bosch does share the following categories of personal information for cross-contextual behavioral advertising:

  • Identifiers
  • Personal Information
  • Internet or other similar network activity

We share your personal information with the following categories of third-parties:

  • Google Marketing Platform 360, which includes Google Analytics 360 and Google Tag Manager 360
  • Meta (Facebook, Instagram),
  • Google (Ads, Floodlight),
  • Microsoft (LinkedIn)
  • Media vendor supplier Carat USA, Inc.

To exercise your right to ask that we do not share, or use your personal information for cross-contextual behavioral advertising, please click the “Your Privacy Choices” link, located at the bottom of the homepage, or email us directly at this email link. We also recognize the Global Privacy Control opt-out preference signal in a frictionless manner. The Global Privacy Control applies to devices, so additional devices may need to have the Global Privacy Control activated.

 

What are the risks?

  • We may transfer your personal information to states, provinces, or countries other than where you reside, including to affiliates and service providers. Therefore, your information may be accessible to courts, law enforcement and national authorities in such other jurisdictions. You can obtain information about Bosch’s policies and practices with respect to foreign service providers, or ask questions about the collection, use, disclosure or storage of personal information by such service providers, by contacting our Privacy Notice Administrator as described in the Privacy Notice.
  • Bosch security measures are being continuously improved in accordance with the state of technological developments, however, absolute protection is not possible. We cannot guarantee the security of information posted or transmitted using the website.

 

What else should you know?

  • Your personal information will be stored in U.S. and Germany and accessible to system administrators for the Bosch.us website, service providers, vendors, consultants, suppliers, licensors, marketing, partners and other partners and entities performing work on our behalf.
  • You may contact our Privacy Notice Administrator, as described in the Privacy Notice, with any questions about the collection of your personal information.
  • In some circumstances, you also may have a right to access, update, and correct inaccuracies in your personal data (e.g., pursuant to local law).
  • Any additional choices you may have are described in the full Privacy Notice below.

BOSCH US WEBSITE PRIVACY NOTICE

Introduction

Robert Bosch LLC is pleased to have you visit our websites and welcomes your interest in the services or products provided through the website. This Privacy Notice applies to all users of the website and the Services, anywhere in the United States.

The protection of your privacy is an important concern to which we pay special attention. We process personal information collected during your visit to the website and use of Services in compliance with this Privacy Notice and all applicable laws and regulations. Data protection and information security are part of Bosch corporate policy.

 

Scope

This Notice covers our treatment of personally identifiable information, as defined by numerous statutes in the United States, which we gather when you are accessing, viewing, completing, or using this website or our Services, which we gather while you are accessing, viewing, completing, or using the Services.

 

Collection of Personal Information

The website has collected the following personal information from users of the website within the last twelve (12) months

Category and Sources
of Information
Examples Business or Commercial
Purpose
We disclose, share or
sell this data?
Retention
Category and Sources
of Information
Identifiers

We collect this information from our users, customers, and business partners. We also generate identifiers internally.
Examples
Real name, company, telephone number, country, IP address and email address.
Business or Commercial
Purpose
Business- To enable use of our sites, services, and products, to communicate with you and to understand how our
Users interact with our sites.

Commercial- To improve our offerings.
We disclose, share or
sell this data?
We disclose this data with our service providers and with business partners, including those whom you instruct us to send this information.

We do not sell/share this data.

Retention
We only retain personal
information for the length
of time needed to fulfill the
purposes outlined in this
privacy notice, unless a
longer retention period is
required or permitted by law.
Category and Sources
of Information
Personal Information

We collect this information from our users, customers, and business partners
Examples
Real name, company, telephone number, country and email address.
Business or Commercial
Purpose
Business- To enable use of our sites, services, and products, to communicate with you and to understand how our
users interact with our sites.

Commercial- To improve our offerings.
We disclose, share or
sell this data?
We disclose this data with our service providers and with business partners, including those whom you instruct us to send this information.

We do not sell/share this data.
Retention
We only retain personal
information for the length
of time needed to fulfill the purposes outlined in this
privacy notice, unless a
longer retention period is
required or permitted by law.
Category and Sources
of Information
Internet or other similar network activity

We collect this information from our users and customers
Examples
Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.
Business or Commercial
Purpose
Business- Technical administration of Bosch and Bosch affiliate websites, mobile applications and/or services.

We do not use internet or other similar network activity for commercial purposes.
We disclose, share or
sell this data?
We do not disclose, sell, or share this data.
Retention
IP address and similar information is stored in the Bosch.us log file for seven days.

Bosch will continue to collect the personal information described above. If any additional personal information is collected by Bosch, we will provide any required notice(s), and where applicable obtain any required consent(s), in accordance with applicable laws in the relevant jurisdiction.

 

Sources of Personal Information

Bosch collects personal information from the following categories of sources:

1. Directly from You. For example, when given by you or collected from you through your access to and/or use of the website, in context of contacting customer support or otherwise interact or communicate with Bosch, its agents, representatives, suppliers, vendors or consultants through the website. This information may include, without limitation, your real name, company, telephone number, country, IP address and email address and any other information you choose to provide us.

2. Indirectly from You. For example, from observing your use of the website and/or the Services, or services related thereto. The website from which you visit Bosch (referrer), pages viewed, files downloaded (downloads), individual links clicked, search words or search phrases (site search), duration of visit, browser used, device data (e.g., unique device identifier, MAC address, IP address, serial number, hardware model, network information and operating system and version), and other relevant details and/or information. If the visit is a result of online advertising such as banners, video ads, search engine advertising, etc., Bosch or its agents, representatives, suppliers, vendors or consultants may record which banner, adware, etc. motivated or assisted with the visit to the website.

Bosch will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated or incompatible purposes without providing you notice or obtaining your consent, where required by applicable laws in the relevant jurisdiction.

 

Disclosure, Sale and Sharing of Personal Information – Past 12 Months

Bosch may use, store, compile, manipulate, share and disclose your personal information with third parties for the purposes stated above. Your personal information is disclosed with the following:

  • Bosch affiliated entities, including Bosch’s parent company in Germany, Robert Bosch GmbH, to leverage shared services and improve our Services;
  • Bosch service providers, vendors, consultants, suppliers, licensors, marketing, partners and other partners and entities performing work on Bosch’s behalf, such as hosting vendors, advertising service providers, data analytics companies, marketing service companies, list managers and delivery companies.;
  • Relevant authorities in accordance with, and as Bosch deems required, necessary and/or appropriate by, or in connection with, applicable law, regulation, court order or legal process;

By accessing and/or using the website or the Services, you consent to the above uses and disclosure of your personal information in accordance with this notice.

Sale or Sharing of Personal Information. In the preceding twelve (12) months, Bosch has not sold your personal information for monetary considerations. Bosch does share the following categories of personal information for cross-contextual behavioral advertising:

  • Identifiers
  • Personal Information
  • Internet or other similar network activity

We share your personal information with the following categories of third-parties:

  • Google Marketing Platform 360, which includes Google Analytics 360 and Google Tag Manager 360
  • Meta (Facebook, Instagram),
  • Google (Ads, Floodlight),
  • Microsoft (LinkedIn)
  • Media vendor supplier Carat USA, Inc.

To exercise your right to ask that we do not share, or use your personal information for cross-contextual behavioral advertising, please click the “Your Privacy Choices” link, located at the bottom of the homepage, or email us directly at this email link. We also recognize the Global Privacy Control opt-out preference signal in a frictionless manner. The Global Privacy Control applies to devices, so additional devices may need to have the Global Privacy Control activated.

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Use of Third-Party Web Analytics Tools

This website uses web analytics tools, such as the Google Analytics web analytics tool and Recruitics analytics plugin, to provide us with an analysis of your use of the website, overall use of and traffic on the website and other related services.

Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of the website (such as when you visited the website, the referrer URL, details on the configuration of your operating system, your browser and your access provider) are generally transmitted to, and stored on, a server of Google located in the U.S. You can opt out of Google Analytics by downloading and utilizing the Google Analytics Opt-out Browser Add-on, which you can obtain at https://tools.google.com/dlpage/gaoptout?hl=en. The website has enacted Google’s Restricted Data Processing as to not constitute as a sharing of data with Google.

Recruitics uses a block of JavaScript code on specific pages of the careers section of this site. When candidates visiting the site view or apply to a job, the JavaScript code references a JavaScript file which then executes a tracking operation for analytics. Each successfully executed tracking operation results in a new job visit or apply event being sent to the Recruitics Analytics services, along with a variety of data about the event. View more information about Recruitics privacy policy at https://www.recruitics.com/privacy-policy.

Bosch uses any information gathered by such analytics tools to analyze your use of the website to generate reports on website activities and to perform other website related services to you. Only authorized persons have access to this anonymized data.

 

Use of Social Plugins as Part of Social Media

Bosch’s website uses social media plugins (“Plugins”) from social networks like Facebook, Twitter/X, LinkedIn, Pinterest (“Social Network”). The Plugins are identified by the respective social media logo or the respective suffix (the “Button”).

If you visit a page on the website that contains Plugins, your browser will establish a direct connection to the Social Network server and load the Button from there, At the same time the Social Network will know that the respective page on the website has been visited. If you click on a Button, you establish a direct connection to the respective Social Network. By clicking the applicable Button, you accept and consent to the transmission of your data to the Social Network. If you are logged into the Social Network, it can also associate your visit to the website to your Social Network account.

If you do not wish your data to be transmitted to the applicable Social Network via the website, ensure that you are not logged into the Social Network before visiting the website, and do not click on any Plugins while on the website.

Our website uses the YouTube video platform that enables playback of audio and video files. By visiting such websites, YouTube receives information that you have accessed the corresponding page on the website .Such data is transmitted to YouTube whether you are logged into a YouTube user account or not.

For information about the scope and purpose of data collection by these social media companies, and your rights and the settings you can configure to protect your privacy, refer to their privacy policies.

 

International Data Transfer

Bosch may transfer your personal information to Bosch’s parent company in Germany, Robert Bosch GmbH, and/or to any other Bosch affiliates throughout the world, when processing, storing, analyzing and otherwise using data. Bosch may also transfer your data to a service, provider, contractor, or third party outside the country of origin. Accordingly, your personal information may be accessible to courts, law enforcement and national authorities in countries other than the country in which you reside. You can obtain information about Bosch’s policies and practices with respect to foreign service providers (including affiliates), or ask questions about the collection, use, disclosure or storage of personal information by such service providers, by contacting our Privacy Administrator as described below.

 

Children’s Privacy

Bosch does not knowingly collect or use any personal information from online visitors under the age of 16. Bosch does not knowingly allow visitors under the age of 16 to participate in any promotions or contests made available on websites from time to time.

 

California “Shine the Light” Privacy Rights

California’s “Shine The Light” law permits those Bosch customers who are residents of California to annually request a list of their personal information (if any) that Bosch disclosed to third parties for direct marketing purposes in the preceding calendar year, and the names and addresses of those third parties. At this time, Bosch currently does not share any personal information with third parties for direct marketing purposes.

 

Use of Links to Affiliated Sites

The website may contain links to other Bosch sites. The website provides these links only as a convenience. Your use of these Affiliated Sites and any related services are outside the scope of this Privacy Notice and is governed by the Privacy Notice and any other terms referred to or located on such Affiliated Sites.

 

Use of External Links

The website may contain links to third-party websites or services operated by providers that are not associated with Bosch. After you click the link, Bosch no longer has any influence over the collection, storage, use or processing of any personal information transmitted by clicking the link (such as the IP address or URL of the page that contains the link), as the behavior of third parties is, by nature, beyond Bosch control. Therefore, Bosch is not responsible for the collection, storage, use, disclosure or other processing of personal information by such third parties. For further clarity, this Privacy Notice does not apply to any such third-party websites or services; refer to the privacy statements or policies for such third-party websites or services for information about how they collect, use, disclose and protect personal information.

 

Security

Bosch takes commercially reasonable efforts to ensure that your data collected by Bosch through this website is protected against tampering, loss, destruction, access by unauthorized persons or unauthorized disclosure. Bosch security measures are being continuously improved in accordance with the state of technological developments, however, absolute protection is not possible.

 

Chat Feature

We provide the opportunity to learn about our products, Services, and more by means of a chat feature. When using the chat feature, you may not be communicating with a live person. The conversation is retained to fulfill the purposes for which it was provided. The chat conversation will be deleted unless the chat is part of a support or service request. In the latter case, the chat’s content is assigned to your customer account. To protect your privacy, we recommend that you refrain from sharing personal information that is not necessary to fulfill your request.

 

Use of Cookies, Analytics, and Other Similar Technologies

We distinguish between cookies and similar technologies that are required for your convenience and those that are not. Bosch makes it possible to control the use of cookies and other similar technologies that are not technically required.

We use the following services:

  • Google Analytics: To track website performance and user engagement. Bosch has enacted Google’s Restricted Data Processing and does not share your personal information with Google.
  • Google Tag Manager: Administration of website tags for conversion tracking, site analytics, and remarketing.
  • GoogleAds: Placement of advertisements, remarketing, and conversion tracking.
  • GoogleAds Remarketing Tag: Google processes your personal data on the basis of your consent through “Google Ads Remarketing Tag” Pixel for the generation of campaign reports, conversion tracking, click events and targeted advertising outside our website (retargeting) on the basis of URL, referrer URL or inclusion on remarketing lists defined through us, for example. Using the above information, it is also possible for you to be associated with your Google account and included in remarketing lists. We do not receive any personal data concerning you from Google, but rather receive anonymised campaign reports about the target audience and ad performance.
    You can stop getting interest-based ads from Google by changing your advertising preferences on the Google website
  • Recruitics JavaScript: Analysis of user behavior (page retrievals, number of visitors and visits, number of clicks) and use of data to inform employee recruitment strategy.
  • Tealium iQ Tag Management: To manage website tags via an interface, as well as to integrate program codes on our websites. The tag manager itself does not store any of your personal data.
  • Merkury Tag: Merkury is a tool from Merkle designed for identity resolution and people-based marketing. It helps businesses collect, organize, and activate customer data while respecting privacy regulations. For a private person, Merkury works behind the scenes to create a more personalized digital experience. It helps brands recognize users across different devices and platforms without relying on third-party cookies. This means you might see more relevant ads and offers based on your interactions with a brand, rather than random or intrusive advertisements. At the same time, Merkury prioritizes privacy by ensuring that personal data is handled securely.
  • Facebook Plugin: To create a direct connection to Facebook which provides information on your activity.
  • YouTube: To create a connection to YouTube allowing video and audio files to be transmitted and played back.
  • LinkedIn Plugin: To create a direct connection to LinkedIn which provides information on your activity.
  • Instagram Plugin: To create a direct connection to Instagram which provides information on your activity.
  • Twitter Plugin: To create a direct connection to Twitter which provides information on your activity.

Cookies for your convenience will be deleted when you leave this website. Cookies and similar technologies provided by third parties will be retained until the provider’s designated expiration date. You can opt out of third-party cookies by adjusting your browser settings or using tools provided by the third parties. You can opt-out and manage your preferences at any time through “Your Privacy Choices” link located at the footer of the homepage.

 

Do Not Track Signals and Universal Opt-Out Mechanisms

When activated in your browser, our website recognizes your Global Privacy Control (GPC) settings. No other browser opt-out tracking settings are recognized.

 

International Users

This is a U.S. website and service targeted to users in the U.S., and the website and Bosch Services are subject to U.S. laws, as applicable, including, without limitation, those governing the privacy and security of your information. If you use Bosch Services, you are transferring your information to Bosch in the United States. By using the Bosch Services or providing your information to Bosch through the Services you consent to the transfer of your personal information to the United States, and Bosch handling of your information in accordance with applicable U.S. requirements and this Privacy Notice. Accordingly, your personal information may be accessible to courts, law enforcement and national authorities in the United States. You can obtain information about Bosch’s policies and practices with respect to service providers (including affiliates) outside the country where you reside, or ask questions about the collection, use, disclosure or storage of personal information by such service providers, by contacting our Privacy Notice Administrator as described below.

 

Your Rights - US

State specific privacy laws within the United States provide data subjects certain rights regarding the personal information that businesses collect and how the collected personal information is used. If you would like to exercise data subject right available to you, find the “Exercise your Rights” section below. Our privacy team will examine your request and respond to you as quickly as possible.

We may still use any aggregated and de-identified Personal Information that does not identify any individual and may also retain and use your Personal Information as necessary to comply with our legal obligations, resolve disputes, and enforce our Agreements. We maintain and use all de-identified information in de-identified form. We do not attempt to reidentify it except to ensure our de-identification processes are in compliance with applicable law.

Dependent on the state of your residence, you may be provided the following rights:

  • Right to Access/Obtain –- a copy of the personal information collected about you, including information about automated decision making.
  • Right to Data Portability – receive your personal information in a transferable and readily usable format, when technically feasible.
  • Right to Delete – your personal information, subject to certain exceptions.
  • Right to Correction – of the personal information we maintain about you.
  • Right to Opt-Out – of sale or sharing of personal information to third parties, targeted advertising, profiling, automated decision making, collection of sensitive personal information, or collection of personal information through the operation of a voice or facial recognition.
  • Right to Question the Results of Profiling – and to review your personal information used for profiling, to question the results, to be informed of the reasons of the resulting decision, and to be informed of what actions you can take to secure a different decision.
  • If a decision was based on inaccurate personal information, you have the right to have the personal information corrected and the profiling decision reevaluated.
  • Right to Restrict Sensitive Personal Information – to limit the use and disclosure or to opt-out.
  • Right to Appeal – our decision regarding your submitted request.
  • Right to not be discriminated against for exercising your privacy rights

* States include California, Colorado, Connecticut, Delaware, Florida, Iowa, Maryland, Minnesota , Montana, Nebraska, Nevada, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, Virginia

 

How to Exercise Your Rights

To exercise your rights, submit a verifiable consumer request or access request, as applicable, to us by either:

Calling us at (888-43-BOSCH (888-432-6724)).
Sending an email to: privacy.policy@us.bosch.com

To assist Bosch in processing your request when exercising your rights, supply the following information:

  • Full name
  • Phone number
  • Address
  • Any information you can provide about your previous contact with Bosch (e.g. contact point / touchpoint with Bosch, screenshots, reference to a specific product/newsletter)

To assist Bosch to process your request, the following information is required: your full name, phone number, address, and include any additional information about your previous contact with Bosch (e.g. contact point with Bosch, screenshots, reference to a specific product/newsletter) may help expedite the request. We can only respond if we can verify your identity or authority to make the request.

Depending on your state of residence you may request certain rights through an authorized agent. When an authorized agent submits your request, we may also require that you:

1. Provide us a copy of your written permission for the authorized agent to submit the applicable request; and

2. Verify your own identity directly with us.

When you have provided your authorized agent with a power of attorney pursuant to California Probate Code Sections 4000 to 4465, we may require a copy of such power of attorney before fulfilling any request.

 

Response Timing and Format

We respond to all verifiable consumer requests within forty-five (45) days or sooner when required by law. In some cases, more time may be needed to provide a response. We will inform you of the reason and extension period in writing. If we cannot comply with a request, a written response explaining the reasons will be provided.

We do not charge a fee to process or respond to your verified consumer request, unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

 

Filing a Complaint

You may file a complaint with the applicable state Attorneys General Office or regulatory agency.

 

Controller Contact

To obtain more information on our products or Services, you may submit your inquiry using one of the contact methods below:

Email: contact@us.bosch.com

Postal Address:
Robert Bosch LLC
ATTN: Bosch.us website controller
38000 Hills Tech Drive
Farmington Hills, MI 48331

You may also contact as follows:

Phone: (888-43-BOSCH (888-432-6724)).
Website: https://www.bosch.us/contact/

Looking for product support? Email us at contact@us.bosch.com

 

Changes to Privacy Notice

Bosch reserves the right to revise this privacy notice as required. Published revisions are effective immediately, unless we are required to provide direct notice or obtain your consent pursuant to applicable laws.

The effective date of this Privacy Notice is January 1, 2020
This Privacy Notice was updated on September 25, 2025.

The following information was updated:

  • Section Disclosure, Sale and Sharing of Personal Information updated for sharing information for the purpose of cross-context behavioral advertising.
  • Section International Data Transfer updated with Bosch legal entities.
  • Section Your Rights – US updated to consider new state privacy laws.
  • Section How to Exercise Your Rights has been updated to include Authorized Agent.
  • Section Use of Cookies, Analytics, and Other Similar Technologies updated for new provider.
  • Section Collection of Personal Information updated based on sharing.