Innovation at Bosch
Bosch Named “Best Workplaces for Innovators”
Fostering Workplace Innovation
Innovation is part of Bosch’s DNA and encouraged at every level of the company. Every associate at Bosch, no matter their role or location, has ample opportunities on a regular basis to participate in any number of Bosch innovation programs. These innovation programs have been created and implemented to encourage associates from every area of the company to share new ideas or ways we can repurpose existing technologies to solve real-world problems and quickly validate those ideas through a lean start-up methodology.
Automotive Aftermarket Talent Incubator
To help identify and develop individuals who have leadership potential, (HR Partner), (HR Director), (HR Manager), and (Program Manager), created a 12-month Talent Incubator Program, piloting its first cohort last September 2019.
The Talent Incubator Program provides an opportunity for associates to learn how to manage interacting with different personality types, how to build their personal brand, and how to navigate career paths that may take many forms with cross-functional and lateral experience, in addition to upward mobility.
The formal application process requires recommendation letters and a creative pitch video, in addition to meeting various program criteria. Eligible associates are then invited to an assessment center where they interview and are evaluated on critical competencies.
Associates accepted to the program are assigned to a group project combining lean start-up and design thinking to explore business opportunities outside of core business, as well as a mentor with whom they meet monthly for development.
Not only was it innovative for these HR leads to create the program, it also provided a space for associates to innovate.
Powertrain Solutions Invigoration Day
A few times per year, the Powertrain Solutions division hosts “Invigoration Day,” a day spent working on things adjacent to daily work, for example, learning new technology.
During “Invigoration Day,” Pra Wicaksana, Senior Calibration Engineer, and Tushar Parulekar, Associate Calibration Engineer, brainstormed how they might use machine learning to detect gasoline combustion knock. Based on their progress, the pair received funding to continue to explore new techniques to improve existing knock detection function above and beyond their traditional roles.
B:Hive: Drew Horticulture Center Design Day
To build a space for associates to innovate outside of traditional roles, Preet Gill (Corporate Strategy Director), Jolene Castillo (Technical Services Representative), John Haworth (Engineering Manager), Andy Woodrich (Senior Calibration Engineer), and Jason Zink (Technical Expert), founded B:Hive: A self-directed and self-organized volunteer group that brings associates from all backgrounds together to identify relevant business and technology related challenges to create innovative solutions through collaboration.
B:Hive teams tackle diverse topics ranging from coaching corporate/divisional innovation teams, crafting relevant hackathons, supporting experience based digital transformation learning opportunities, enabling university outreach, providing actionable assistance to charitable organizations, and more.
The Charles Drew Transition Center (part of Detroit Public Schools) is one of the only schools in the United States dedicated to improving job security for their special education students with a wide array of skill building programs. The Drew Horticulture Program educates students between the ages of 18 and 26 with physical, cognitive and health impairments and provides them with valuable agriculture skills before they enter the workforce. Within the past 6 years, the program has grown to such heights that it is now also a force to be reckoned with in combating the lack of affordable, fresh produce in the Detroit metro area.
B:Hive had a unique opportunity to collaborate with the Bosch Community Fund to assist the Drew Horticulture Program. After two in-depth discussions and a site visit, the B:Hive core team discovered that the most pressing problems were in the areas of: Electric Power Management, Water Management and Disposal and Process Improvement and Business Automation.
The B:Hive worked with Bosch Builds to organize the Drew Horticulture Center Design Day. Several Bosch Associates volunteered for a day at the center and provided input to design and develop innovative solutions. As a result, the Drew Center improved their water filtration, lighting, and use of software to manage the business greatly strengthening their program. The center also received a grant from the Bosch Community Fund. Bosch associates not only got a chance to contribute to a worthy cause but also got an opportunity to acquire new innovation skills.
To separate innovation from traditional day-to-day work and leverage user experience (UX) and innovation frameworks to ideate, create and promote concepts into products, Eric Acevedo, Digital Product Owner, spearheaded a 5-Day Hackathon.
Associates from diverse backgrounds and functions turned UX findings into proof of concepts, development roadmaps, and prototypes for a new mobile IoT app, aimed at creating a direct relationship with both users and new, useful digital products.
To fuel the 5-day hackathon, facilities helped transform an old conference room used for storage into a fully stocked collaboration space, equipped with a large conference table, chairs, work stations, plenty of wall space for post-its and most importantly, a snack station.
“We had everything you need to drive innovation. Diverse groups of people. Dedicated space. Leadership buy-in. The mindset to think big, start small and move fast. You can future-proof your business if you empower a small group of innovative, curious individuals with a small budget and dedicated space. And challenge them with a mission to show you what’s possible for your business.”
Innovation Framework: Catherine Norman
A thought sparked by personal experience led Catherine Norman, Executive Administrative Assistant and painting connoisseur, to pitch an idea for vehicle theft prevention through the Bosch innovation framework.
With manager support for flexibility and time away from daily duties to focus on innovation, Catherine worked with a cross-functional team to pursue viable solutions using a customer-centric approach.
The team held offsite workshops to remove distraction of traditional working environments and be in a more creative, free-flowing collaboration space, conducive to innovation.
The Innovation Framework provides a curriculum combining lean start-up and design thinking to explore business opportunities outside our core business. In most “explore” cases, we do not have all the answers and have to use a different approach with a strong primary focus on understanding and identifying customer needs prior to developing the solution.
Everyone has something to contribute. There is no such thing as a wrong idea. You just need the right framework to see an idea through to fruition.
GROW: Internal Incubator
Julia Endroes leads the Marketing team for GROW, and most enjoys the working environment is the best of both worlds: corporate structure and start-up culture.
Established in 2012, GROW is an internal Bosch incubator for global start-ups and intrapreneurs, aiming to continue the Bosch success story by providing new profitable business on a global scale, at high speed.
Based on a trusted network, GROW explores markets, identifies relevant problems and offers a platform to systematically develop high performing teams who leave a true footprint on human history.
GROW offers comprehensive trainings and workshops in the field of entrepreneurship, business modeling and user experience to build high performing teams. It provides Bosch start-ups a professional home in one of its innovation hubs, in which they are challenged and encouraged to grow into independent businesses.
Acknowledging failure very openly, GROW encourages teams to re-iterate and pivot at an early stage and – whenever a market is not ready or an idea not mature enough – opt for an exit.